![]() What do we mean by that? You have to think about how the pricing is now, sure, but you should also try to project to the future. Make sure that you also think about price in four dimensions, not just three. That’s why we’re including price considerations as we offer our evaluations. But if it’s too expensive for your current sales, it’s a no-go. You can find a platform with all of the above. It should also be crisp and clean, which makes it easier for people to find your website when they are searching for your products. That’s why it’s important to seek out a CMS that offers you easy SEO features: filling out meta tags, titles, and alt text with ease for every product you upload. An SEO-friendly store, however, can be lucrative. SEO CustomizationĬreating an SEO-friendly website is nice. If this feature is your priority, the more popular platforms tend to be the better-performing platforms. But if you’re using a less-popular platform, it can be more difficult to find the add-ons that provide the functionality you want. Selling on WordPress often works the same. The question is: does your CMS allow for it, or is it difficult to use applications and add-ons as you want to provide your users with more functionality?įor example, the Shopify community is full of easy-integrating apps that you can quickly add to your store with a few clicks. When a customer clicks “Add to Cart,” you’re going to need confidence that they won’t get so tired of your laggy website that they abandon the cart entirely.Īs your store grows, you’re going to want to do more with your CMS. Is it easy to drag-and-drop your own design features without screwing up the page? Does the site look good, crisp, and professional? ![]() How good does the store look on mobile devices? 79% of all smartphone users have made a purchase on their phone alone within the last six months. The user experience comes down to the following: If this is your top priority, you might be able to choose an ecommerce CMS just by looking at another store you’ve admired and asking which platform they use. Here are a few of the features that move most people: User Experience (UX) You can’t compare two microwaves if you don’t know what features a microwave is supposed to have it’s the same for ecommerce CMS. Now that you know the broad categories of CMS, let’s talk about what CMS can do for you. The advantage here is that if you can figure it out, it’s easy to create a CMS that suits your branding very well, although SaaS is capable of supporting your branding with drag-and-drop design. If, however, you lack the technical expertise to do so…well, it’s going to cost you money to customize your own CMS. If you’re a control freak who has to do everything your way, this can be good. This puts control back in your hands, for good or ill. For another, there are other people with you-it’s not hard to find solutions to problems that other people have had before. When you choose a hosted SaaS platform for your ecommerce CMS, you’re essentially signing up for passage on someone else’s boat. ![]() ![]() So it’s important that you at least know them before we go forward. If you’re researching ecommerce CMS, you’re going to come across these two terms. But it’s also easy to get paralysis-by-analysis when you consider how many ecommerce CMS solutions there are for small businesses. They’re ready to put out the new products all you have to do is drop them in. If your ecommerce store were a real physical presence, your CMS would be the shelves. That means new photographs, new prices, special deals, inventory details, availability. You’re not publishing any old content here. With ecommerce CMS, it can get a little different. Once you install WordPress, you can write your posts into the software, click “Publish,” and voila-you’re good to go. WordPress is an example of CMS for blogs. Essentially, this is a way for you to publish something new at your site without having to write entirely new code. What is Ecommerce CMS?ĬMS stands for content management system. Then we’ll get to the specific solutions, what they offer, their ease of use, and how you can best choose between them. Let’s explore the basic definitions you’ll want to know first. Or worse yet, if you don’t have one.īut what is a CMS in the context of ecommerce? And if you don’t know that much about it, how are you supposed to select the best one for your store? You put it on the shelves, hang up a sign that says “Canned Beans-99 cents,” and let customers do the rest. When you own a physical store, adding a new product is easy. Managing Content with your Ecommerce Provider
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